Archive for March 1st, 2010
Written by admin on 01 March 2010
Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to:
- figure out what to charge and have the confidence to demand that price
- write your business statement
- brand your business, including designing promotional materials
- find leads and take advantage of them through networking
- land jobs and learn how to handle the interview process
- protect yourself with contracts
- take advantage of the burgeoning market for green products and services
This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design!
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Tags: brand your business, How to, write your business statement
Posted in Business / Investing, Careers, Industries & Professions, General | No Comments »
Written by admin on 01 March 2010
Max Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships-with peers, mentors, supervisors, and industry leaders-that took him to the heights of professional and personal achievement. He’s managed some of the world’s top recording artists, ballplayers, and race-car drivers, and helped run some of the top organizations in sports and entertainment. He’s grown fragmented niche markets into bestselling audiences by tapping into the universal hopes and passions that bring people together. Now he travels the country giving motivational speeches and inspiring professionals of all kinds, sharing his method for connecting with people, whatever their differences. The secret, Siegel says, is to know what makes others tick. For some, it’s financial security; for others, it’s respect, devotion to family, a creative calling, or a vision of a better world. He shows how to encourage people to share these hidden, all-important motivations, and how to partner with them in the most powerful way there is: by finding the overlap between their goals and yours, so that together you can realize the dreams that make you tick. The nine universal rules outlined in Know What Makes Them Tick include: See Where You Want to Be, Not Where You Are Find Your Ambassadors Show What’s in It for Them Readers will learn practical strategies for negotiating the challenges in every part of life, whether motivating colleagues to be more productive, finding a market for their product, uniting a divided family, or building a life of satisfaction in an unpredictable world. It’s an eye-opening guide to a unique and powerful approach that anyone can use.
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Tags: business meals and other business-social situations, business risk, How to, starting business, to build a successful business and/or career
Posted in Business / Investing, Careers, Industries & Professions | No Comments »
Written by admin on 01 March 2010
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestsel
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Tags: business meals and other business-social situations, business risk, How to, starting business, to build a successful business and/or career
Posted in Business / Investing, Careers, Industries & Professions | No Comments »
Written by admin on 01 March 2010
LOUDER THAN WORDS imparts the skill of “”nonverbal intelligence”", the ability to read, interpret, and utilize nonverbal signals-or in poker terms, “”tells”"-in the workplace to your greatest advantage. Navarro provides crucial insights on what is really “”being said”" at meetings, interviews, negotiations, presentations, business meals and other business-social situations, and the casual yet critical water cooler exchanges that are the driving force of an organization. Stop settling for mediocrity and let Joe Navarro take you from effectiveness to excellence in your career with chapters including: How the Body Talks-The subtle behaviors that offer clues to what others are thinking or feeling. Influence at Your Fingertips-Mastering the first impression and picking up cues that may indicate agreement or disagreement. Applied Nonverbal Intelligence-How to constantly assess clients or interviewees while you’re engaged in positively influencing them. “”To See Ourselves As Others See Us”"-Social behaviors that may make you look poorly in the eyes of others (such as nail biting) versus behaviors that can enhance your image (wearing clothing that reflects responsibility and maturity). Curb Side Appeal-Understanding how attire and gestures can both inspire and captivate (why you see Bill Gates and presidential candidates in front of blue backgrounds). Situational Nonverbals-Do’s and don’ts when dealing with clients, especially people of other cultures (protocol when tendering business cards, cultural differences in physical comfort zones, determining the order of business). No matter what your business interests are, this book is sure to jumpstart your career.
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Tags: and the casual yet critical, business meals and other business-social situations, business risk, How to, interviews, meetings, negotiations, presentations, starting business, to build a successful business and/or career
Posted in Business / Investing, Careers, Industries & Professions, General, Small Biz / Entrepreneurship | No Comments »
Written by admin on 01 March 2010
The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers around the world-but some have wondered how the story’s lessons stand up to the tough challenges of everyday, real-world business.
Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling.
Most of us think of sales as a struggle to make people do something they don’t really want to do. But that cutthroat mentality makes the process much harder than it has to be-especially in an economic downturn when customers are more suspicious and defensive than ever.
It’s far more effective (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically.
Drawing on a wide range of real-life examples of salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
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Tags: creating value for the customer, How to, starting business, to build a successful business and/or career, trusting relationship
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Written by admin on 01 March 2010
“You can have the finest moves in the talent contest, you can boast a trophy speed-dial list on your iPhone, you can possess the single-mindedness of Paul Revere and be as self-assured as Muhammad Ali . . . and you still won’t nail the job unless you know how to mold and merchandise your personal pitch. If this is true when times are booming-and it is-you can only imagine how true it is in times like these.”
Harvey Mackay, Fortune magazine’s “Mr. Make- Things-Happen,” has written five New York Times bestsellers, including one of the most popular business books of all time-Swim with the Sharks Without Being Eaten Alive. Now he returns with the ultimate book on how to get, and keep, a job you truly love whether you’re twenty-one, fifty-one, or seventy-one.
The average person will have at least three career changes and ten different jobs by age thirty-eight. In this era of downsizing and outsourcing, you can never be sure your job will still exist in five years- or five weeks. So you’d better think of your career as a perpetual job search. That demands a passion for lifetime learning and the skills for relentless and effective networking.
Mackay shows you how to be at your best when things are at their worst. His hard-hitting topics include:
- beating rejection before it beats you
- warning signals that you might be losing your job
- acing interviews
- negotiating the job you want not the job they offer
- taking advantage of the way bosses make hiring decisions
- blending the latest contact tools with old-fashioned face-to-face networking
Uplifting, amusing, and jam-packed with proven tips, Use Your Head to Get Your Foot in the Door will guide you through the toughest job market in decades. It’s also the definitive A-to-Z career resource for the rest of your life.
Use Your Head to Get Your Foot in the Door, by Mackay, Harvey
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Tags: a job you truly love whether you're twenty-one, amusing, and jam-packed, and keep, beating rejection, fifty-one, How to, how to get, negotiating the job, or seventy-one., Uplifting
Posted in Business / Investing, Careers, Industries & Professions, Personal Finance, Small Biz / Entrepreneurship | No Comments »
Written by admin on 01 March 2010
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there’s a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular “Street Smarts” column he cowrites with Bo Burlingham. Now they’ve adapted their best advice into a comprehensive guide for anyone running a small business.
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Tags: business risk, How to, rulu for bisnis, starting business, step by step formula, to build a successful business and/or career
Posted in Business / Investing, Careers, Industries & Professions, General, Small Biz / Entrepreneurship | No Comments »
